Marketing Executive - Meta

Role Overview:

We are looking for a proactive Marketing Executive who will manage all Meta-related activities, including Facebook, Instagram, WhatsApp AI, and digital lead management. The candidate should be creative, data-driven, and comfortable handling end-to-end Meta marketing operations.

Key Responsibilities:

• Manage and optimize Meta platforms (Facebook, Instagram, Meta Business Suite)
• Plan, execute, and monitor Meta ads (lead generation, branding, remarketing)
• Handle WhatsApp AI / WhatsApp Business automation, chat flows, and customer responses
• Coordinate with internal teams for content, creatives, and campaign requirements
• Monitor campaign performance, analyze insights, and prepare basic reports
• Manage leads generated from Meta ads and WhatsApp automation
• Ensure timely replies and smooth customer communication through WhatsApp AI
• Stay updated with Meta platform trends, policies, and new features

Required Skills & Qualifications:

Experience in Meta Ads Manager & Business Suite

• Knowledge of WhatsApp Business / WhatsApp AI tools
• Basic understanding of digital marketing, targeting, and analytics
• Good communication and coordination skills
• Creative mindset with attention to detail

Preferred:

• Experience in handling B2B / manufacturing / industrial marketing
• Familiarity with CRM or lead management systems