Marketing Manager

Job Description – Marketing Manager

A Marketing Manager is responsible for planning, executing, and managing marketing strategies to promote a company’s products or services, increase brand awareness, and drive sales growth.

Key Responsibilities

1. Marketing Strategy Planning

• Develop and implement marketing plans and campaigns
• Analyze market trends and competitor activities
• Identify target audiences and customer needs

2. Brand Management

• Maintain and improve brand image
• Ensure consistent branding across all platforms
• Manage promotional materials and campaigns

3. Digital Marketing Management

• Oversee social media marketing
• Manage online advertising (Google Ads, Meta Ads, etc.)
• Monitor website traffic and SEO performance

4. Campaign Execution

• Plan and launch marketing campaigns
• Coordinate with design, sales, and content teams
• Track campaign performance and ROI

5. Market Research & Analysis

• Conduct customer and market research
• Analyze campaign data and prepare reports
• Suggest improvements based on data insights

6. Team Management

• Lead marketing team members
• Assign tasks and monitor performance
• Coordinate with external agencies if required

Required Skills

• Strong communication and presentation skills
• Digital marketing knowledge
• Data analysis and reporting skills
• Creativity and strategic thinking
• Leadership and team management
• Budget planning and management

Qualification (Typical)

• Bachelor’s degree in Marketing, Business, or related field
• MBA (Marketing) – preferred (not mandatory in all companies)
• 2–8+ years marketing experience (depends on level)

KPIs (Performance Measurement)

• Lead generation numbers
• Brand awareness growth
• Website traffic & engagement
• Conversion rates
• Campaign ROI