Relationship Manager - Product and Channel Management

Relationship Manager

Description

1. Planning

• Research and analyze the internal and external performance of the various products through multiline channels. Study how the various products are performing, market demand, competitors, customer segmentation etc. Identify opportunities for driving growth for BAGIC and propose strategy.
• Align on business targets and key initiatives to be worked on.

2. Product performance

• Track top line and product mix on a regular basis. Review against targets and analyze deviations. Push Marketing teams and channel partners to drive sales.
• Conduct research on market and competitors. Meet Marketing teams and channel partners for additional market insights. Analyze and identify opportunities to grow the business and achieve desired product mix. Provide leads and work with Marketing teams and channel partners to implement plans.
• Work with Underwriting team to enable promotion drives for products and provide competitive quotes for specific policy proposals.
• Track and analyze profitability across products and geographies. Identify and implement changes and corrections to the sales approach.

3. Education and awareness

• Drive digital adoption of the products. Ensure that the products are listed on the websites and that all key information is available.
• Send regular communications to Marketing team and channel partners to create product awareness. Conduct training sessions to drive understanding of various products.

4. Channel enablement and process enhancement

• Regularly interact with Marketing teams and channel partners to understand system/ process issues in policy issuance, claims management etc. Identify opportunities for technical enablement and process improvement. Work with IT and Technical Team to drive changes.    
• Address any errors or escalations in policy issuance.
• Conduct regular meetings and conference calls with channel partners. Educate and engage the partners and discuss what support they require from BAGIC.

Identify opportunities to increase channel penetration and add new channel partners. Work with marketing teams to implement.

Skills Required

Industry Understanding & Competitive Awareness; Product Knowledge; Customer Relations; Sales Execution

Education/Qualification

None

Desirable Skills

None