Sales and Marketing Executive

B2B Sales Experience (FMCG/Food preferred) Understanding margins, bulk pricing, credit cycles.

Territory Knowledge – Gujarat Ahmedabad, Surat, Rajkot, Vadodara, Bhavnagar, Jamnagar markets.

Retailer & Distributor Handling Kirana stores, dry fruit shops, supermarkets, wholesalers, mandis.

Negotiation Skills Rates, schemes, payment terms, exclusivity discussions.

Makhana Grades Knowledge Suta, Murha, Lawa, Mithila type, size & quality differences.

Usage Awareness Roasting, flavoured makhana, fasting (vrat), health & diet segment.

USP Communication Protein, low fat, diabetic-friendly, Jain & vrat-friendly angle.

Shelf Life & Storage Moisture control, packaging importance (very critical in Gujarat climate).

• Distributor Appointment & Management Area mapping , Beat planning, Target setting

Secondary Sales Push Ensuring distributor actually sells to retailers.

Scheme Planning

• Introductory schemes
• Quantity discounts
• Festival offers (Navratri, Diwali)

Retail Counter Selling Sense

• Display importance
• Sampling push
• Fast-moving SKUs

Wholesale Dealing

• Bulk buyers
• Price-sensitive negotiation
• Volume vs margin balance

Credit & Collection Follow-up

Especially important in wholesale trade.

Gujarati (Must-have)

Retailers trust Gujarati communication.

Hindi (Good to have)

For inter-state suppliers & logistics.

Basic English

For emails, price lists, invoices.

Inter-state Supply Chain

Bihar → Gujarat transport basics.

Packaging Sizes

• 100g, 250g, 500g, 1kg, bulk packs

Inventory Rotation (FIFO)

Avoid moisture damage & returns.

FSSAI Awareness

GST Basics

Invoice & Credit Note Understanding

• WhatsApp Business Usage
• Orders, follow-ups, images, price lists.
• Basic Excel / Google Sheets
• Sales tracking, outstanding, targets.
• Market Feedback Reporting
• Price trends, competitor brands.

High demand during Navratri & fasting periods

Health-conscious urban buyers (Ahmedabad, Surat)

Price sensitivity in Saurashtra & rural belts

Branding + trust works better than heavy discounts