Sales and Marketing Executive

Key Responsibilities

Sales

• Identify new business opportunities through market research and networking.
• Generate leads, follow up on inquiries, and convert them into sales.
• Achieve monthly/quarterly/annual sales targets.
• Build and maintain long-term customer relationships.
• Conduct product presentations, demos, and negotiations.
• Collaborate with distributors, retailers, and channel partners.

Marketing

• Develop and implement marketing strategies to increase brand awareness and drive sales.
• Plan and execute digital marketing campaigns (social media, SEO, email, ads).
• Conduct competitor and market analysis to identify trends and opportunities.
• Organize promotional events, trade shows, and exhibitions.
• Coordinate with the design team to create brochures, catalogs, and promotional materials.
• Manage company’s online presence and content marketing efforts.

Qualifications & Skills

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Proven experience in sales and/or marketing (minimum 1–3 years for executive, 4–7 years for manager level).
• Strong negotiation and closing skills.
• Excellent written and verbal communication.
• Ability to work independently and as part of a team.
• Proficiency in MS Office, CRM tools, and digital marketing platforms.
• Creative mindset with problem-solving ability.

Key Performance Indicators (KPIs)

• Sales revenue achieved vs. targets.
• Lead generation and conversion rate.
• Customer acquisition and retention.
• ROI from marketing campaigns.
• Brand visibility and engagement metrics.

Compensation & Benefits

• Competitive salary plus performance-based incentives.
• Health and wellness benefits.
• Opportunities for career growth and professional development.
• Dynamic and supportive work environment.