Senior Admission Counsellor

Job SummaryThe Senior Admission Counselor is responsible for driving student admissions through effective counseling, lead conversion, and relationship management. This role requires a strategic approach to admissions, strong communication skills, and the ability to guide prospective students in choosing the right academic programs aligned with their career goals.

Key Responsibilities1. Student Counseling & Conversion

• Counsel prospective students and parents regarding courses, career opportunities, and industry scope.
• Understand student needs and recommend suitable programs.
• Handle walk-ins, inquiries, and follow-ups to achieve admission targets.
• Convert leads into confirmed admissions through structured counseling techniques.

2. Lead Management & Follow-Up

• Manage leads generated through digital campaigns, events, and referrals.
• Maintain accurate records in CRM systems.
• Conduct timely follow-ups via calls, emails, and messages.

3. Admission Process Management

• Guide students through the complete admission process including documentation and fee collection.
• Ensure all admission procedures comply with institutional policies.
• Coordinate with academic and administrative teams for smooth onboarding.

4. Team Leadership & Support

• Mentor and guide junior admission counselors.
• Monitor team performance and assist in achieving overall admission targets.
• Share best practices and improve counseling effectiveness.

5. Marketing & Outreach Support

• Participate in seminars, workshops, school visits, and education fairs.
• Collaborate with the marketing team for campaigns and promotional activities.
• Build relationships with schools, colleges, and referral partners.

6. Reporting & Analysis

• Track daily, weekly, and monthly admission performance.
• Prepare reports on lead conversion, inquiry trends, and target achievement.
• Suggest improvements based on data insights.
• Required Skills & CompetenciesExcellent communication and interpersonal skills
• Strong sales and negotiation abilities
• Leadership and team management skills
• Result-oriented with a target-driven mindset
• Good knowledge of CRM tools and MS Office
• Ability to handle pressure and meet deadlines
• Qualifications & ExperienceBachelor’s degree (MBA/PGDM preferred)
• 3–6 years of experience in admissions, education counseling, or sales
• Experience in the education or training sector preferred
• Key Performance Indicators (KPIs)Monthly admission targets achieved
• Lead-to-conversion ratio
• Inquiry handling efficiency
• Student satisfaction and feedback
• Team performance (if handling a team)