Social Media Manager

Design and deliver creative and engaging social media strategies  Manage the day-to-day handling of all social media channels such as Facebook, Instagram, LinkedIn, and YouTube, adapting content to suit different channels and audiences  Oversee, plan and deliver content across different platforms using scheduling tools such as Sprinklr, Hootsuite, Buffer, Asana and Later  Create and coordinate original and engaging multimedia content across multiple social platforms  Develop, launch and manage new competitions and campaigns that promote your organisation and brand  Form key relationships with influencers across social media platforms  Undertake audience research  Manage and facilitate social media communities by responding to social media posts and developing discussions  Monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Facebook Audience Insights  Identify consumer trends to help with planning social media campaigns  Optimise content to further encourage community interaction and engagement Research and evaluate the latest tools and techniques in order to find new and better ways of measuring social media activity  Analyse competitor activity  Recommend improvements to increase performance  Set targets to increase brand awareness and increase customer engagement and loyalty  Manage, motivate and coach junior staff such as social media executives or assistants  Manage and track budgets for social media activities