Social Media Marketing Executive

Role OverviewWe are looking for a creative and execution-driven Social Media Executive who can plan, create, and manage engaging content across platforms. The role requires a strong understanding of content strategy, storytelling, and platform algorithms to drive brand growth, engagement, and lead generation.

• Key Responsibilities1. Content Creation & ExecutionPlan and create high-quality content (Reels, Posts, Stories, Carousels)
• Write engaging captions, hooks, and scripts
• Coordinate with design/video team for visual execution
• Shoot basic content (mobile-based) when required
• Ensure brand consistency across all content
• 2. Social Media ManagementManage platforms like Instagram, Facebook, LinkedIn
• Schedule and publish content as per calendar
• Maintain content calendar & posting consistency
• Handle comments, DMs, and basic audience engagement
• 3. Strategy & PlanningAssist in creating monthly content strategies
• Identify trending formats, hooks, and viral concepts
• Research competitors and industry trends
• Align content with business goals (leads, awareness, sales)
• 4. Performance TrackingTrack key metrics: Reach, Engagement, Saves, Shares, Leads
• Analyze performance of content
• Suggest improvements based on data
• Prepare weekly/monthly reports
• 5. CollaborationWork closely with:
• Design Team (for creatives)
• Video Team (for reels/shoots)
• Marketing Team (for campaigns)
• Coordinate for timely content delivery
• Required SkillsCore SkillsStrong understanding of Instagram & LinkedIn algorithms
• Content writing & storytelling ability
• Basic video understanding (Reels editing concepts)
• Trend spotting & creative thinking
• Technical SkillsTools: Canva / Adobe (basic), CapCut / VN
• Social media scheduling tools (optional)
• Basic understanding of hashtags & SEO for social
• Preferred Skills (Bonus)Experience in UGC-style content
• Knowledge of Meta Ads basics
• Experience with AI tools (ChatGPT, Midjourney, etc.)
• Basic photography & videography skills
• Experience Required 1 years in social media/content role
• (Freshers with strong portfolios can apply)
• Key TraitsCreative mindset with execution speed
• Attention to detail
• Strong communication skills
• Ability to work in a fast-paced environment
• Ownership & accountability