Social Media Marketing Executive

Role OverviewWe are looking for a creative and strategic Social Media Content Writer who can craft engaging, brand-aligned content for Instagram, LinkedIn, Facebook, and other digital platforms.

This role is not just about writing captions — it’s about understanding audience psychology, brand tone, and content performance.

• Key Responsibilities1. Social Media Content CreationWrite high-quality content for:
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• Instagram posts, reels & stories
• LinkedIn posts & articles
• Facebook posts
• Ad copies (basic level)
• Create:
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• Captions, hooks, CTAs, hashtags
• Story text & reel scripts (short-form)
• Adapt writing style for different brands and platforms
• 2. Brand Voice & StorytellingUnderstand each brand’s:
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• Tone of voice
• Target audience
• Business objective
• Maintain consistency in messaging across platforms
• Convert ideas, offers, and strategies into compelling stories
• 3. Content Strategy SupportWork with strategy & design teams to:
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• Plan monthly content calendars
• Brainstorm reel ideas, carousel concepts, campaigns
• Suggest trending topics, hooks, and formats
• Align content with marketing goals (engagement, leads, sales)
• 4. Editing & Quality ControlProofread all content for:
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• Grammar, clarity, tone
• Platform suitability
• Optimize content length and format per platform
• Ensure error-free, high-impact output
• 5. Research & Trend TrackingResearch industry trends, competitors, and audience behavior
• Stay updated with:
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• Social media trends
• Viral formats
• Platform updates (Instagram, LinkedIn, etc.)
• Use insights to improve content performance
• Required SkillsWriting SkillsExcellent command of:
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• English (mandatory)
• Hindi / Hinglish (preferred)
• Gujarati (bonus)
• Ability to write:
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• Short-form engaging captions
• Clear CTAs
• Conversational and professional content
• Technical & Tool SkillsFamiliarity with:
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• Google Docs / Sheets
• Social media scheduling tools (basic knowledge)
• AI tools for content ideation (ChatGPT, etc. – bonus)
• Soft SkillsCreativity with discipline
• Ability to understand briefs quickly
• Strong communication & collaboration
• Time management and deadline ownership