Social Media Marketing Executive

Create, Post, and Talk

1. The Creative Side (The "Maker")They figure out what the brand should say. This includes:

• Taking photos or filming quick videos (like TikToks/Reels).
• Writing the captions and picking the right hashtags.
• Making sure everything looks pretty and matches the brand's style.

2. The Strategic Side (The "Thinker")They don't just post randomly; they have a plan.

• Timing: Deciding the best time to post so the most people see it.
• Ads: Spending a small budget to show posts to new people.
• Results: Checking the "likes" and "shares" to see what worked and what didn't.

3. The Social Side (The "Voice")They are the bridge between the company and the customers.

• Answering questions in the comments.
• Replying to private messages.
• Keeping up with the latest internet jokes or trends so the brand stays "cool."

Their job is to make people like the brand, follow the brand, and eventually buy from the brand.