The purpose of this job:

o To execute sales operations and source/ manage ground-level client relationships for the Unsecured products i.e.

Business Loan & Professional loans via D2C channel i.e. through consumer reference, connectors, direct

sourcing etc. in line with assigned sales targets and focus areas and thereby strengthen business network.

o The role also coordinates with Risk and Operations teams to ensure compliant and efficient sales operations, and

portfolio health.

o To effectively contribute towards building the book for unsecure business & professional loans book by

marketing/ selling all products and solutions to potential and existing customers at targeted yields and fee through

a strong market analysis and client base.

o To ensure client acquisition through effective networking, organizing local area programs, direct client sourcing,

cross-selling through group (ABG group companies).

o To ensure all necessary due diligence is conducted to prevent fraudulent loans and ensure all sales processes

are carried out in keeping with internal and regulatory guidelines

Key Result Areas Supporting Actions

Sales Planning &

Operations

o Work with relationship manager and plan sales

operations for achieving targets (including cross-

sell), considering competitive forces and local

trends

o Scan the local market and competitive offerings

on a periodic basis to adapt sales efforts

accordingly

o Provide data for and compile periodic MIS

reports for disbursements, NPAs, target

achievement, etc.

Customer Acquisition/

Engagement

o Targets new client acquisition through sourcing

of leads/direct clients and business conversions

in conjunction with existing clients, Area Head

and independently as well

o Manages retention of existing clients and

activation for cross sell [ ABG/ non ABG],

ensuring growth in business volumes

o Strengthens & leverages existing client

relationships to generate leads and business

through word of mouth and good will

o Ensures regular meetings and sales calls with

prospective clients and direct sourcing.

o Ensures acquisition of the right profile of

customers by sourcing customers based on

relevant surrogates as per the segmentation

norms

o Provides inputs to RM & TSM on competitor

activity & latest market developments in the local

area

o Drives and participates in initiatives, campaigns

and contests to generate business through direct