Digital Marketing Specialist

• Key ResponsibilitiesStrategy Development: Develop, implement, and manage a multi-platform social media strategy (Instagram, WhatsApp, Facebook, YouTube, etc.) that is deeply rooted in our brand identity and F&B industry best practices.
• Content & Calendar Planning: Oversee the master content calendar. Plan and conceptualize compelling, platform-native content (video, photo, UGC) that is appetizing, engaging, and shareable. You will guide the creative team (designers, video editors) on what to create, not just post what is created.
• Analytics & Reporting: Define key performance indicators (KPIs). Continuously monitor, analyze, and report on social media performance using tools like Sprout Social, Hootsuite, or native platform analytics. Use data-driven insights to optimize strategy and demonstrate ROI.
• Community Management Leadership: Oversee the brand’s community management, setting the tone for all public-facing interactions. Develop strategies to foster and grow a positive, engaged community, and manage customer service escalations.
• Trend & Competitor Analysis: Act as the team's "eyes and ears." Proactively identify and assess emerging F&B trends, platform features, and competitor activities. Provide actionable recommendations on how our brand can respond.
• Paid Social Strategy: Design and manage paid social advertising campaigns, from budget allocation and audience targeting to ad creative and A/B testing, with a focus on driving traffic, leads, or online orders.
• Influencer & Partnerships: Develop and execute an influencer marketing strategy. Identify, vet, and manage relationships with F&B influencers, content creators, and brand partners.

Brand Voice: Be the primary guardian of the brand’s voice and tone across all social channels, ensuring consistency, authenticity, and alignment with our culinary identity.