Marketing Specialist

About Pharmintech

Pharmintech stands as a Manufacturer & Turnkey Cleanroom Solutions provider, committed to manufacture cutting-edge modular cleanroom facilities that adhere to the highest industry standards.

We are looking for a Marketing Strategist to develop and execute strategic marketing initiatives while supporting day-to-day marketing tasks. In this role, you’ll help us build our brand, connect with new clients, and share our story with the world.

You’ll be creating marketing campaigns, making great content, and keeping our brand consistent across all platforms.

This role requires a mix of creativity, communication, and organizational skills to manage campaigns, content, events, and client outreach.

Job Location : Wagle Estate, Thane West, Mumbai.

Profile Budget : 4 Lacs per annum

Working Days : Monday to Saturday

Weekly off : All Sundays + 2nd and 4th Saturday Off

Working Hours : 9:30 AM to 6:30 PM

Probation period : 6 months

Key Responsibilities

Research and strategy

Learn our products, services, and target industries; produce a concise market brief that outlines buyer needs and competitor differences.

Deliver a one-page plan each quarter with goals, priority channels, timelines, budgets, and KPIs tied to sales targets.

Maintain a budget tracker and a shared marketing calendar for campaigns, exhibitions, and content deadlines.

Campaigns and content

Create short briefs for launches, trade shows, and lead-generation drives with objective, audience, message, assets, channel mix, timeline, and owner.

Produce short blog posts, social captions, email copy, and graphics; coordinate with designers or agencies when needed.

Approve or create visuals and copy that reflect technical credibility and a professional tone; perform regular checks across website, social, and print.

Maintain a single, shareable brand guide covering logo use, colors, fonts, tone, and messaging examples for engineering and pharma audiences.

Regularly review and fix mismatches across website, social, and print.

Digital presence and outreach

Keep product pages and case studies current; update meta titles, and keywords to improve visibility.

Post regular LinkedIn and Facebook updates for B2B buyers; run segmented email campaigns and track open and response rates.

Run segmented outreach via LinkedIn, WhatsApp, email, and phone using CRM lists and templates tailored to buyer personas.

Events, PR, and ads

Plan pre-event promotion, coordinate live coverage, and publish content within 24 hours after events.

Place targeted ads in industry publications and manage PR outreach

Manage external partners for SEO, website and media buying; keep deliverables on schedule.

Marketing and Sales support

create onboarding kits and short feedback forms.

Provide monthly summaries of lead quality, conversion rates, and recommended follow-ups to help sales prioritize.

Maintain a clear dashboard showing traffic, engagement, and conversions; translate data into plain recommendations for leadership and engineering teams.

Reporting and KPIs

One-page update showing campaign reach, engagement, and leads.

Detailed report with trends, top wins, and recommended next steps.

Concise review comparing results to KPIs and proposing next quarter priorities.

Growth in social followers; new marketing strategies created; on-time execution of campaigns and events; consistent brand presentation; qualified leads and meetings booked; growth in website traffic and engagement; practical ideas implemented that improve lead quality or conversion.

Required Qualifications

Experience: 1+ years in B2B marketing or related roles.

Skills: Graphic design, writing, basic SEO, Google Analytics, CRM use, campaign setup, event coordination, and budget tracking.

Personal traits: Organized, proactive, practical, and able to explain results in plain language to engineers and leadership.

Tools and software

Office: Microsoft Excel, Word, PowerPoint, Outlook.

Design: Figma, Canva.

Social: LinkedIn Scheduler, META suite.

Analytics and SEO: Google Analytics, Semrush, Ubersuggest.

Research and notes: Google Notebook LLM for research and data visualization.

Topics to be discussed during interviews

Campaigns: Describe a B2B campaign you ran from brief to results. What worked and what you changed?

Content: Prepare a graphic or LinkedIn post that highlights a Pharmintech core product or service.

Events: How would you promote Pharmintech before, during, and after an exhibition?

Analytics: Which three metrics would you track for a lead-generation campaign and why?

Collaboration: How would you coordinate with marketing to improve marketing activities?