Below is the Job Description of a PPC Expert.

An AdWords Specialist is responsible for handling PPC, CPC and CPA Marketing campaigns for customers.

Highly skilled with Google Analytics, Bing Analytics and other web analytics tools

Manage all aspects of Google Ad campaigns.

Create and optimize ad campaigns and paid search landing pages.

Analyze and optimize ad campaigns to increase return on investment (ROI)

expertise in the use and understanding of the Google Ads interface.

They are responsible for strategizing and handling marketing campaigns for the clients.

Use Google Ads to drive a variety of online marketing campaigns.

Analyze and optimize pay-per-click (PPC) campaigns to increase ROI.

Manage and optimize display campaigns across multiple devices

Develop PPC strategies to increase online visibility

Collaborate with a team of marketers, Google Ads specialists, and engineers

Provide suggestions and incorporate techniques for keyword resources, marketing structuring, targeting, network display and other aspects of pay per click searching in conjunction with the client 's objectives.

Support the development of new paid search ads, ad groups and accounts and support the formation of new paid search marketing initiatives.

Track and compare search results and search success through primary search channels.

Budget Management

Provide ideas for creative copywriting.

Tracking KPIs through the Google Adwords Dashboard, like Impression, Average Cost, CTR & Conversion rate.

Optimizing the Landing Page

Analyzing the ad copies, images, and competitors landing pages for Google Ads.

Conducting the Trend analysis on the basis of the previous performance of the clients.

Creating attractive ad copies for campaigns on the basis of target audience, location and business.

They should know Google Tag Manager Technical Skills.