Sales Officer

Job Description

Position Title: Sales Officer

Department: Sales

Reporting To: Area Sales Manager (ASM) / Dy. ASM

Location: As Assigned

Job Purpose

The Sales Officer is responsible for achieving sales targets within the assigned territory by managing

distributors, expanding market presence, ensuring product availability, and strengthening relationships

with retailers while executing company sales and marketing strategies effectively.

Key Responsibilities

Sales & Distribution - Achieve assigned primary and secondary sales targets on a monthly basis. - Manage

distributor operations including order booking, stock availability, and payment follow-ups. - Ensure proper

market coverage through effective route planning and beat execution.

Channel Management - Develop and maintain strong relationships with distributors, dealers, and retailers.

- Appoint new retailers and expand distribution in uncovered markets. - Ensure timely collection of

outstanding payments as per company policy.

Market Execution - Implement trade schemes, promotions, and visibility activities in the market. - Ensure

proper placement of products, POS materials, and branding at retail outlets. - Monitor competitor activities

and provide regular market feedback.

Reporting & MIS - Prepare and submit daily sales reports, beat plans, and market feedback reports. -

Maintain accurate sales data and documentation using Excel or company systems.

Coordination & Compliance - Coordinate with internal teams such as Marketing, Supply Chain, and

Accounts for smooth operations. - Adhere to company policies, ethical standards, and sales processes.

Key Skills & Competencies

Technical / Functional Skills - Field sales and FMCG market exposure - Distributor and retailer handling -

Primary & secondary sales management - Territory and route planning - Basic computer skills (MS Excel,

reporting)

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Behavioral Skills - Strong communication and negotiation skills - Result-oriented and self-driven - Problem-

solving and decision-making ability - Relationship-building skills - Willingness to travel extensively

Qualification & Experience

Minimum qualification: Graduate (preferred) / HSC with relevant experience

Experience: 1–5 years in FMCG field sales (Sales Officer / Sales Executive role)

Key Performance Indicators (KPIs)

Achievement of sales targets

Distributor and retailer growth

Market coverage and visibility execution

Collection efficiency

Quality and timeliness of reporting

Working Conditions

Extensive field work within assigned territory