Senior Associate

Job Summary:

We are looking for a dynamic and result-driven Senior Associate to lead Below-The-Line (BTL)

partner onboarding initiatives at Urban Company. 

The role involves managing a team of

Business Development Associates (BDAs), driving partner acquisition through field activities,

and ensuring efficient execution of onboarding strategies.

Key Responsibilities:

● Manage and lead a team of 10+ Business Development Associates (BDAs)

● Conduct daily stand-up meetings to review progress, align on goals, and resolve

challenges

● Assign daily/weekly/monthly targets to BDAs and track performance

● Identify and allocate target areas for BDAs to conduct partner search and onboarding

activities

● Develop and refine effective sales pitches and onboarding strategies for BDAs

● Monitor field activities and provide real-time guidance and support

● Organize and execute BTL activities such as events, campaigns, and field drives to

generate leads

● Ensure smooth onboarding of partners and maintain quality standards

● Analyze performance metrics and optimize strategies for better conversion rates

● Coordinate with internal teams for seamless onboarding and partner experience

Required Qualifications:

● Bachelor’s degree in Business, Marketing, or a related field

● 6 months to 1 year years of experience in field sales, BTL marketing, or partner

acquisition

● Experience in team handling and field operations

● Strong leadership and communication skills

● Ability to work in a target-driven, high-pressure environment

Preferred Qualifications:

● Experience in marketplace platforms or service-based industries

● Strong understanding of local market dynamics

● Prior experience in managing onboarding funnels and conversion tracking

Key Competencies

● Team management and leadership

● Target orientation and execution excellence

● Problem-solving and decision-making

● Strong interpersonal and communication skills

● Adaptability and ownership mindset

Performance Metrics

● Number of partners onboarded

● Team target achievement rate

● Conversion rate from lead to onboarding

● Efficiency of BTL campaigns and events

● Team productivity and engagement

Compensation & Benefits:

● Salary: ₹40,000 – ₹50,000 per month

● Company-provided laptop

● Medical insurance coverage

● Provident Fund (PF) benefits

● Learning and growth opportunities

Career Growth:

Opportunity to grow into Team Lead / Area Manager roles within the Business Development

function.