Social Media Ads Executive

Job Description: Social Media Ads Executive (Performance Marketing)

Company: TVM Info Solutions Pvt. Ltd.

Location: Mumbai

Job Type: Full-Time

Experience Required: 2–4 Years

Salary: ₹15,000 – ₹25,000 per month (Based on skills & performance)

Working Days: Monday to Saturday

Job Overview

We are looking for a data-driven Social Media Ads Executive to plan, execute, optimize, and scale paid advertising campaigns across Meta (Facebook & Instagram), Google Ads, and LinkedIn Ads. The ideal candidate should have strong analytical skills, campaign optimization expertise, and a performance-oriented mindset focused on ROI, leads, and conversions.

Key Responsibilities

Paid Advertising Campaign Management

• Plan, launch, and manage paid campaigns on:
• Meta Ads (Facebook & Instagram)
• Google Ads (Search, Display, YouTube)
• LinkedIn Ads (Lead Gen, Website Traffic, Awareness)
• Create and manage ad accounts, campaigns, ad sets, and ads.
• Set up conversion tracking and pixels.

Audience Targeting & Strategy

• Research and define target audiences based on business goals.
• Build custom, lookalike, and retargeting audiences.
• Optimize targeting for lead generation, sales, and brand awareness.
• Analyze funnel performance and audience behavior.

Creative & Copy Coordination

• Coordinate with graphic designers and video editors for ad creatives.
• Assist in ad copy writing and CTA selection.
• A/B test creatives, headlines, copies, and landing pages.

Optimization & Performance Tracking

• Monitor daily performance and optimize campaigns for:
• CTR, CPC, CPL, CPA, ROAS
• Manage budgets efficiently to maximize ROI.
• Pause underperforming ads and scale winning campaigns.

Reporting & Analysis

• Track performance using Meta Ads Manager, Google Ads, and LinkedIn Campaign Manager.
• Prepare weekly and monthly performance reports.
• Share insights, learnings, and optimization recommendations.

Client & Team Coordination

• Communicate campaign performance with internal teams and clients.
• Provide suggestions for improving lead quality and conversion rates.
• Support sales teams with lead insights and funnel data.

Required Skills & Qualifications

• Hands-on experience with Meta Ads, Google Ads, and LinkedIn Ads.
• Strong understanding of digital marketing funnels.
• Knowledge of conversion tracking, pixels, and analytics.
• Experience with Google Analytics, Tag Manager (preferred).
• Strong analytical and problem-solving skills.
• Ability to manage multiple campaigns and clients.

Preferred Skills (Good to Have)

• Experience in a digital marketing agency.
• Knowledge of landing page optimization and CRO.
• Certification in Google Ads or Meta Blueprint.
• Understanding of B2B and B2C advertising strategies.

Key Performance Indicators (KPIs)

• Leads generated / conversions achieved.
• Cost per Lead (CPL) / Cost per Acquisition (CPA).
• Click-through Rate (CTR).
• Return on Ad Spend (ROAS).
• Campaign scalability and optimization efficiency.

Why Join Us

• Work on high-budget, multi-industry campaigns.
• Performance-based incentives.
• Opportunity to grow into Senior Performance Marketer / Ads Manager.
• Learning-driven and growth-focused work culture.

Who Should Apply

• Performance marketers passionate about paid advertising.
• Candidates comfortable working with targets and budgets.
• Individuals eager to scale campaigns and deliver measurable results.

How to Apply

Share your resume along with campaign case studies or performance screenshots.