Digital Marketing Manager

ABOUT US

THINC Institute of Design, one of the fastest-growing entrance coaching institute specializing in Design and Architecture Entrance exams, is actively seeking talented individuals to join our team as Digital Marketing Manager.

Qualification: Any Graduate

Job Location: Trivandrum

Job Responsibilities:

* Develop and implement digital marketing strategies aligned with institute goals.

* Plan and manage performance marketing campaigns, paid ads across Google Ads, Meta (Facebook & Instagram), and other relevant platforms.

* Oversee lead generation, SEO, SEM, social media and content creation for generating leads.

* Manage and optimize the institute’s website, landing pages, and conversion funnels.

* Lead and mentor the digital marketing team including the editors & designers, ensuring timely execution of campaigns.

* Coordinate with Academics & Admissions department to align with marketing messaging.

* Monitor campaign performance, prepare reports and insights, and optimize based on data.

Requirements:

* Strong understanding in marketing.

* Strong expertise in paid ads campaigns in Google Ads, Meta Ads, lead generation, and analytics.

* Proven ability to manage teams and deliver measurable results.

* Strong analytical, communication, and decision-making skills, good with MS Excel or other analytical tools.

* Previously handled marketing & media team.

* Experience in education, coaching institutes, or EdTech is a strong advantage.

Experience:

* Minimum 5 years of total experience in digital marketing.

* At least 3 years of full time experience in a leadership role