District Manager / Sales Officer – FMCG

Job Title: District Manager / Sales Officer – FMCG

Location: Multiple Districts

Department: Sales & Distribution

Reports To: Area Sales Manager / Regional Sales Manager

Job Summary

The District Manager will be responsible for overseeing sales operations across assigned districts, leading and managing a team of District Officers to achieve sales targets, market expansion, and effective distribution. This role requires strong leadership, strategic planning, and operational excellence to drive growth in the assigned territory.

Key Responsibilities

1. Sales & Target Achievement

• Develop and execute district-level sales plans aligned with company goals.
• Monitor sales performance of District Officers and ensure monthly/quarterly targets are met.
• Identify market opportunities to increase product penetration and market share.

2. Team Management & Leadership

• Lead, mentor, and motivate District Officers to ensure high performance.
• Conduct regular team meetings, performance reviews, and coaching sessions.
• Assign daily/weekly market responsibilities and track effectiveness.

3. Market Development

• Oversee retail and distributor expansion in assigned districts.
• Ensure proper execution of trade marketing activities, schemes, and promotions.
• Monitor competitor activities and provide actionable insights to management.

4. Distribution & Operations

• Ensure product availability and visibility at retail and distribution points.
• Coordinate with distributors, stockists, and logistics teams for smooth supply chain operations.
• Review inventory health, stock rotations, and minimize returns/expiry losses.

5. Reporting & Analysis

• Prepare and present district-wise sales reports, MIS, and performance analyses.
• Track key KPIs: sales growth, productivity, coverage, strike rate, order value, etc.
• Provide feedback to the management team for strategic decisions.

6. Compliance & Process Adherence

• Ensure company policies, SOPs, and sales processes are followed by all District Officers.
• Conduct audits and ensure adherence to merchandising and branding guidelines.

Required Qualifications & Skills

Education:

• Bachelor’s Degree in Business Administration, Marketing, or any related field (MBA preferred).

Experience:

• 5–6 years of experience in FMCG sales, including at least 1–2 years in a supervisory role.
• Hands-on experience in managing field teams and distribution networks.

Skills:

• Strong leadership and team management abilities.
• Excellent communication and interpersonal skills.
• Proven analytical and problem-solving capabilities.
• Good understanding of FMCG market dynamics, distribution, and retail management.
• Proficiency in MS Office, CRM tools, and sales reporting systems.

Key Competencies

• Result-oriented approach
• Decision-making skills
• Territory knowledge
• People development
• Negotiation and relationship management
• High accountability and ownership

Salary:

• Upto 50K