Regional Marketing Manager – Tirupati

Job description

• Regional Marketing Activity

Responsible for % increase in business through marketing activities planned & executed for the branches ofvarious categories in the region- NCACost per lead: (Total expenditure on marketing/ Number of new customer leads sourced through marketing activities) maintained throughout the year.Innovative marketing Ideas initiated as per regions/local requirement

• Branch Visibility Management

Develop benchmark and monitor for In- Branch Visiblity and remove all Old communications which is not relevant at the branch : Product display, In-Branch Branding, Standee, Arch , Banners and Glow signs upkeeping liaising through Admin

• New Branch Support

Prepare on-ground marketing calendar for the Branch to create awareness and increase in Walk-ins, % of New loans from new customers (at the branch) through marketing initiatives. Evaluate and recommend branch visibility through Pathfinder, Wall Painting, local branch level activity etc.

• Weak Branch Support

Identify the branch based on the date of launch against the Business growth in terms loan dispersed i.e. Above 2 years branch 8 Cr of business to happen. Create Visibility and awareness for the branch through Marketing initiatives.

• B2C Management

Prepare on-ground event calendar for the Region Evaluate and recommend productive , Van Marketing, Meals, Consumer promotion etc. Responsible for driving promotion activities in branch catchment areas. Business Index: (Total new customer business through marketing activities/ Total expenditure on marketing)

• MIS Management

Monitor and report Daily activityAnalyze and report effectiveness of POSM usage in Branch & Van Marketing and Consumer promotionActivity & Melas etcProductivity and cost effective analysisBranch Visit Report

Requesting you to share your updated cv to Resumesktk@muthootgroup.com

Feel free to speak HR - Sharanamma -6360601089