Area Sales Manager

Job Description: Sales Manager/ Area Sales Manager/ Sales Officer

Position Overview:

The Sales Manager will lead sales, distribution, and market expansion in Tier II, III & IV cities, ensuring revenue growth and brand penetration. This role focuses on general trade & B2B sales, requiring expertise in distributor management, retail activation and regional market strategy.

Key Responsibilities:

·      Develop and implement a sales strategy tailored for Tier II & III cities, focusing on regional consumer preferences.

·      Achieve and exceed sales targets, revenue goals, and market share objectives.

·      Identify new business opportunities, untapped markets, and retail channels for expansion.

·      Build and expand the distributor and retailer network, managing wholesalers, stockists, and sales agents for deep market penetration. Drive sales through hyperlocal distribution, cash-and-carry and direct-to-retail

·      Recruit, train, and lead a high-performing sales team, setting KPIs, sales targets, and tracking systems. Implement training programs and motivation plans, while monitoring performance and providing ongoing coaching.

·      Strengthen relationships with retailers, distributors, institutional buyers, and key customers.

·      Analyze sales performance, distributor effectiveness, and retail trends, providing reports on forecasts, market insights, and competition.

Qualifications & Skills:

·      Education: Graduate/ MBA Sales, Marketing.

·      Experience: 2-5 years in FMCG/food sales, with a focus on Tier II & III cities.

·      Proven track record in P&L management, trade marketing, and distributor expansion.

Reporting To: Business Unit Head

Location: Baroda Gujarat

Compensation: Competitive salary + performance-based incentives.

About Company:

Feedsco, a “better-for-you” snacking venture, is a team of passionate & experienced farm & food experts, driven by a shared purpose to “Create healthier lives” strongly believes on traditional philosophy of “Health is Wealth”. The company, with its vision to build a leading & sustainable, innovative & organized chain of hyper-localized food manufacturing units in India, offering "better-for-you" snacking solutions.

Mail : hr@feedsco.com

Cont :- 9179256926