Back Office Executive

A Back Office Executive & Marketing role blends administrative support with marketing tasks, requiring strong data entry, reporting, and coordination skills for smooth operations, plus market research, lead generation, and assisting sales/marketing teams to drive business growth through tasks like proposal creation, database management, and customer follow-ups. Key responsibilities include data management, report generation, coordination across departments, market research, lead support, and maintaining office efficiency, bridging operational backbone with promotional activities. 

Back Office Responsibilities

• Data & Reporting: Accurate data entry, updating databases (CRM), generating MIS reports, analyzing data, and managing records/files (physical & digital).
• Administrative Support: Handling correspondence (emails, calls), scheduling, managing office supplies, processing invoices/orders, and ensuring compliance.
• Operational Coordination: Liaising with sales, front office, and other departments for seamless workflow, resolving issues, and supporting management. 

Marketing Responsibilities

• Market Research: Conducting research, analyzing competitor offerings, and gathering data for market analysis.
• Lead & Sales Support: Assisting with lead generation, creating/amending price quotes and proposals, tracking sales goals, and supporting sales teams.
• Customer Focus: Following up with customers, resolving concerns, and managing customer data for better experience. 

Key Skills & Qualifications

• Skills: Excellent organization, computer proficiency (MS Office, CRM), communication (written/verbal), problem-solving, and ability to work in a team.
• Experience: Previous admin/back-office work, familiarity with marketing/research techniques.
• Education: Bachelor's degree (Business Admin or similar) often preferred. 

Sample JD Snippet (Combined Role)

"Seeking a dynamic individual to serve as a Back Office Executive & Marketing Assistant, responsible for ensuring smooth daily operations through data management, reporting, and administrative support while actively contributing to marketing efforts by conducting market research, supporting lead generation, and assisting in the creation of sales proposals, all while maintaining strong coordination across departments and managing CRM data for enhanced customer engagement"