Sales & Marketing Manager

About the RoleWe are seeking a results-driven Marketing Manager to lead the strategy, development, and execution of marketing campaigns for our portfolio of IT services, with a strong focus on Google Workspace & Microsoft365 . This role is critical in driving brand awareness, generating qualified leads, and positioning our company as the go-to expert for modern workplace productivity and IT solutions.

• 🎯 Key ResponsibilitiesStrategy & Planning: Develop and execute a comprehensive annual and quarterly marketing plan focused on Google Workspace and other IT services (e.g., Cloud solutions, Managed IT).
• Content Creation: Lead the creation of compelling, high-quality content, including case studies, white papers, blog posts, webinars, solution briefs, and website copy that highlights the value and ROI of our services.
• Lead Generation: Design and manage multi-channel digital marketing campaigns (PPC, SEO, email, social media) to generate Marketing Qualified Leads (MQLs) for the Sales team.
• Product Positioning: Define and refine the product messaging and positioning for all services, ensuring it clearly articulates our unique selling proposition and targets specific buyer personas (e.g., SMB owners, IT Directors).
• Sales Enablement: Create and maintain a library of sales tools, presentations, and collateral that help the Sales team effectively communicate our value proposition.
• Digital Presence: Manage and optimize the services section of our website, landing pages, and social media channels to improve conversions and brand visibility.
• Performance Analysis: Track, analyze, and report on key marketing KPIs (e.g., MQLs, conversion rates, cost per lead) using tools like Google Analytics, CRM, and marketing automation platforms.
• Cross-Functional Collaboration: Partner closely with the Sales and Technical teams to ensure message consistency and gather market feedback for future service development.
• ✅ Required Skills & QualificationsBachelor's degree in Marketing, Business, or a related field (or equivalent experience).
• [X] years of experience in B2B marketing, preferably within the IT Services, SaaS, or Cloud industry.
• Proven expertise in marketing a technology product or service, such as Google Workspace, Microsoft 365, or a similar cloud collaboration suite.
• Strong understanding of digital marketing channels, including SEO, paid advertising, and email marketing.
• Excellent written and verbal communication skills with a portfolio of B2B content (e.g., blog posts, case studies).
• Proficiency with CRM software (e.g., HubSpot, Salesforce) and Marketing Automation Platforms.
• A data-driven mindset with the ability to translate marketing performance into actionable business recommendations.
• 🌟 Preferred QualificationsExperience working for a Google Partner or similar technology reseller/managed service provider (MSP).
• Familiarity with the Google Workspace ecosystem (Gmail, Drive, Meet, Docs, etc.) and the value they offer to businesses.
• Experience in organizing and promoting virtual or in-person events/webinars.