Digital Marketing Executive

We are looking for a creative, analytical, and proactive Digital Marketing Executive to join our growing team. The ideal candidate will manage all digital marketing efforts, including social media platforms, content creation, online advertising, SEO/SEM, and performance tracking. This role requires strong communication skills, a deep understanding of digital trends, and the ability to execute campaigns end-to-end.

• Key Responsibilities

1. Social Media Management

• Manage, update, and grow company profiles across platforms such as Instagram, Facebook, LinkedIn, YouTube, and Twitter.
• Plan and execute monthly content calendars.
• Respond to comments, messages, and mentions to ensure strong audience engagement.
• Monitor social media trends and suggest creative ideas to improve brand presence.

2. Content Creation

• Create high-quality content including posts, stories, reels, graphics, short videos, and blog posts.
• Collaborate with designers, photographers, and videographers to produce engaging visual assets.
• Write compelling captions, copy, and scripts aligned with brand tone.
• Ensure all content adheres to brand guidelines and communicates the right message.

3. Paid Ads & Performance Marketing

• Plan, execute, and optimize paid advertisement campaigns on platforms like Facebook Ads, Instagram Ads, Google Ads (Search, Display, YouTube), and LinkedIn Ads.
• Conduct A/B testing of creatives, audience groups, and ad placements.
• Track daily budget spending, monitor performance, and recommend improvements.
• Prepare monthly reports with insights and ROAS analysis.

4. SEO & Website Management

• Conduct keyword research and optimize website content for better search rankings.
• Collaborate with developers to ensure website performance, UI/UX improvements, and landing page creation.
• Track website analytics using Google Analytics, Search Console, and other tools.

5. Email & CRM Marketing

• Create and manage email marketing campaigns via tools like Mailchimp, Zoho, or HubSpot.
• Build segmented email lists and track open rates, click-through rates, and conversions.
• Manage customer journeys and automation workflows if applicable.

6. Research & Strategy

• Conduct competitor analysis and market research to understand digital trends.
• Assist in creating digital marketing strategies and campaign plans.
• Identify new growth opportunities through innovative digital solutions.

7. Reporting & Analytics

• Track performance across all digital channels using analytics tools.
• Prepare weekly, monthly, and quarterly performance reports.
• Recommend data-driven strategies to improve overall marketing efficiency.

8. Coordination & Additional Responsibilities

• Coordinate with internal teams such as design, sales, product, and operations.
• Support in launching online events, webinars, and promotions.
• Maintain brand consistency across all digital touchpoints.
• Stay updated with emerging digital tools and marketing technologies.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Strong knowledge of social media platforms and digital marketing strategies.
• Basic to advanced skills in Canva/Photoshop/Illustrator and video editing tools.
• Experience with Meta Ads Manager and Google Ads is mandatory.
• Familiarity with SEO tools (Ahrefs, SEMrush, Google Keyword Planner).
• Good analytical skills with understanding of metrics and KPIs.
• Excellent communication, writing, and multitasking abilities.
• Ability to work in a fast-paced environment and meet deadlines.