Digital Marketing Executive

Job Title: Digital Marketing Executive

Department: Marketing

Reports To: Digital Marketing Manager / Marketing Head

Location: Vasai West Mumbai

Employment Type: Full-time

Job Summary:We are looking for a Digital Marketing Executive to assist in the planning, execution, and optimization of our online marketing efforts. The ideal candidate will be passionate about digital marketing and well-versed in the concepts of SEO, SEM, social media, email campaigns, and website analytics.

• Key Responsibilities:Plan and execute digital marketing campaigns across various platforms (Google, Meta, LinkedIn, Instagram, etc.)
• Manage social media accounts, create content calendars, and monitor engagement metrics.
• Optimize website content for SEO and regularly track keyword performance.
• Develop and manage PPC campaigns (Google Ads, Meta Ads, etc.) to drive traffic and conversions.
• Analyze campaign performance data and provide actionable insights and reports.
• Support in content creation for blogs, newsletters, and online advertisements.
• Manage email marketing campaigns — design, segmentation, scheduling, and reporting.
• Collaborate with internal teams (design, sales, product) to align marketing activities with business goals.
• Stay updated on the latest digital marketing trends, tools, and best practices.
• Required Skills & Qualifications:Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 1–3 years of experience in digital marketing or a similar role.
• Proficiency in digital marketing tools: Google Analytics, Google Ads, Meta Business Suite, SEMrush, Mailchimp, etc.
• Strong understanding of SEO/SEM, social media, email, and online advertising.
• Excellent communication and content writing skills.
• Analytical mindset with the ability to interpret campaign data and metrics.
• Basic knowledge of design tools (Canva, Adobe Creative Suite) is a plus.
• Preferred Qualifications:Google Ads and Analytics certifications.
• Experience with marketing automation tools (HubSpot, Zoho Campaigns, etc.).
• Familiarity with website CMS platforms (WordPress, Shopify, etc.).
• Key Performance Indicators (KPIs):Website traffic growth
• Lead generation and conversion rate
• ROI on ad campaigns
• Engagement rate across social channels
• Email open and click-through rates