BTL Marketing

Job Title: BTL Trainee - Marketing Intern - BTL

Company: Sid's Farm

Location: Vijayawada, India

Employment Type: Internship

Internship Stipend: ₹10,000 per month

Internship Duration: 6 Months

About Sid’s Farm:

Sid’s Farm is a premium dairy brand committed to providing fresh, natural, and unadulterated dairy products to health-conscious consumers. With a robust presence in Hyderabad and a customer base of over 25,000 active clients, we are expanding our footprint through dynamic and impactful promotional events. Our goal is to raise awareness about the nutritional benefits of our products and promote a healthier lifestyle through community engagement and events.

Role Overview:

We are looking for enthusiastic Event Management Interns to support the planning and execution of promotional events in Vijayawada. The role involves organizing events at various venues, including Resident Welfare Associations (RWAs), gyms, schools, and other locations. As an intern, you’ll engage with a wide range of audiences—parents, children, and health-conscious individuals—to advocate the benefits of Sid’s Farm products, particularly our fresh milk.

Key Responsibilities:

• Event Organization & Execution: Assist in organizing and managing promotional events at various locations in Hyderabad. Handle logistics like venue arrangements and decorations, and ensure all event materials (e.g., product samples, flyers) are ready for distribution.

• Brand Advocacy & Customer Engagement: Interact with event attendees, communicate the benefits of Sid’s Farm products, and promote the nutritional value of fresh milk and other dairy offerings.

• Interactive Event Activities: Assist in creating engaging activities, such as games, quizzes, and product tastings, to ensure that the events are enjoyable for all participants, especially children and families.

• Market Research & Consumer Insights: Conduct informal market research during events to understand customer preferences and trends. Gather feedback through surveys and casual conversations to improve future events and product offerings.

• Venue Relationship Management: Develop and maintain relationships with event venues and local partners to ensure smooth event execution and future collaborations.

• Event Reporting & Analysis: Collect key event metrics (attendance, engagement, feedback) and compile reports for the marketing team to help improve future events and promotional strategies.