Business Development Associate

Role OverviewThe role focuses on generating sales leads and converting qualified prospects into paying customers for products through proactive outreach and effective communication.

Key ResponsibilitiesLead Generation & Research

• Research and identify potential customers who may be interested in the products.
• Utilize assigned lead lists and conduct independent research to build and maintain a strong prospect pipeline.

Outbound Calling & Lead Conversion

• Make outbound calls to prospective customers to introduce products and assess interest.
• Ask relevant and insightful questions to understand customer needs and determine product fit.
• Present product features clearly and confidently while addressing customer concerns.
• Handle objections professionally and guide conversations toward lead qualification or conversion.
• Schedule appointments for sales representatives or close sales directly over the phone, as per company policy.

Data Management & Reporting

• Maintain accurate and up-to-date records of all customer interactions in the CRM system.
• Update lead statuses regularly and track call activity, follow-ups, and conversion rates.
• Prepare basic reports on performance metrics when required.

Customer Service

• Provide excellent customer service by responding to basic inquiries and resolving concerns from potential customers.
• Ensure a positive customer experience throughout all interactions.
• Skills & Qualities RequiredStrong communication and interpersonal skills with a confident telephone presence.
• Excellent active listening skills to understand customer needs and adapt conversations accordingly.
• Persuasive presentation skills to effectively promote products.
• Ability to handle objections calmly and professionally.
• Knowledge of sales techniques and experience in lead generation is an advantage.
• Proficiency in CRM software and data management practices.
• Interest in and willingness to learn about the products.
• Ability to work independently while meeting sales targets and deadlines.