SEO Specialist

Job Summary

We are looking for a results-driven SEO Specialist to manage and improve our website’s organic search performance. The role focuses on keyword research, on-page and off-page optimization, technical SEO, and performance tracking to increase traffic, rankings, and conversions.

Key Responsibilities

• Develop and execute SEO strategies to improve organic search visibility
• Conduct keyword research and competitive analysis
• Optimize website content, meta tags, headings, URLs, and internal linking
• Monitor and resolve technical SEO issues (site speed, indexing, crawl errors, mobile optimization, etc.)
• Manage on-page and off-page SEO activities, including link building
• Collaborate with content, marketing, and web development teams
• Track, analyze, and report SEO performance using tools like Google Analytics and Search Console
• Stay updated with the latest SEO trends, algorithms, and best practices
• Optimize existing content and recommend new content opportunities

Required Skills & Qualifications:

• Proven experience as an SEO Specialist or similar role
• Strong understanding of on-page, off-page, and technical SEO
• Hands-on experience with SEO tools (Google Analytics, Search Console, Ahrefs, SEMrush, etc.)
• Knowledge of HTML, CSS, and basic website structure
• Experience with keyword research and content optimization
• Strong analytical and problem-solving skills
• Good communication and reporting skills