Digital Marketing Executive

1. Paid Advertising • Plan, create, and manage Meta (Facebook & Instagram) Ads and Google Ads campaigns. • Optimize campaigns for improved lead quality and reduced CPL. 2. Social Media Management • Manage posting schedules, engagement, and daily activity across platforms. • Coordinate with the creative team for posts, reels, and campaign content. 3. Creative & Content • Assist in content planning and coordinate for ad creatives, banners, reels, and graphics. • Write basic ad copy, captions, and campaign text when required. 4. Analytics & Reporting • Monitor campaign performance using Meta Ads Manager, Google Analytics, and CRM. • Prepare weekly/monthly reports and data insights