Digital Marketing Manager

Job Title: Marketing Manager – Real Estate (Creative & Digital)

Location: Virar / Mumbai**

Experience: 2–5 years

Qualification: Graduate (MBA/Marketing preferred but not mandatory)

Employment Type: Full-time

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About the Role

We are looking for a highly creative and proactive Marketing Manager who can take full ownership of marketing ideation, campaign planning and execution for our real estate projects.

This role involves strategizing marketing campaigns, briefing designers/video editors, overseeing creative development, and ensuring timely delivery of high-quality marketing materials for digital, print and outdoor media.

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Key Responsibilities

1. Creative Strategy & Campaign Planning

Conceptualize marketing ideas, visual themes, and communication angles for project campaigns.

Develop campaign strategies for project launches, festive offers, lead-generation ads, event promotions, etc.

Plan the content calendar for social media, digital ads, and offline branding.

2. Creative Supervision & Execution

Prepare clear, detailed briefs for the graphic designer & video editor.

Review and guide all creatives:

Digital ads

Social media posts

Outdoor hoardings & banners

Brochures, leaflets, standees

Promo videos & reels

Project walk-through video edits

Ensure creatives meet brand style, project positioning, and marketing goals.

Improve 3D renders creatively to make them appealing for ads.

3. Digital Marketing Coordination

Assist in planning Meta & Google ad campaigns (coordinating with agencies or internal team).

Review and optimize creative performance for lead generation.

Ensure brand consistency across all digital channels.

4. On-Ground & Offline Marketing

Plan outdoor media creatives and coordinate with printing vendors if required.

Manage branding at project sites:

Site office branding

Standee designs

Welcome kits

Event creatives (pre-launch, launch, festive celebrations)

5. Content & Communication

Write or refine marketing copy for ads, posts, brochures, videos.

Create hooks, slogans, sales messages, and value propositions for each project.

6. Collaboration & Coordination

Work with sales team to understand customer expectations and feedback.

Ensure timely creative delivery by designer and video editor.

Coordinate with external agencies when needed (ad agency, print, 3D rendering partners).

7. Reporting & Insights

Track marketing creative performance and suggest improvements.

Maintain MIS of campaigns, creative versions, and timelines.

Give weekly reports on marketing activities to management.

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Requirements & Qualifications

Must Have

Graduate in any field (MBA Marketing is a plus).

2–5 years of experience in marketing, preferably in real estate or similar industries.

Experience in handling creative workflows (design + video).

Strong understanding of digital marketing basics (Meta ads, Google ads, targeting).

Excellent communication and creative thinking.

Ability to write short marketing copy and guide designers effectively.

Good to Have

Prior experience in managing real estate campaigns.

Knowledge of branding, print media, and outdoor advertising.

Understanding of 3D renders and real estate presentations.

Ability to evaluate creative performance with data.

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Soft Skills

Strong leadership & coordination

Creative mindset with an eye for detail

Quick decision-making

Time management & multitasking

Ability to handle pressure and deadlines

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What We Offer

Opportunity to head full marketing operations for major real estate projects.

Creative freedom with a chance to build high-impact campaigns.

A supportive work environment with growth opportunities.

Competitive salary as per experience.