Digital Marketing Manager

Core Responsibilities

• Campaign Management: Plan, launch, and manage digital campaigns (SEO, PPC, email, social, display).
• Content Creation: Develop engaging content for blogs, websites, social media, and emails.
• Audience Engagement: Build online presence, manage social media, and interact with customers.
• Performance Analysis: Track metrics, analyze data (KPIs, ROI), and report on campaign success.
• Optimization: Perform A/B tests, optimize websites, and identify trends to improve performance.

Key Skills & Tools

• Platforms: Google Analytics, Google Ads, Social Media (Facebook, Instagram, LinkedIn, etc.).
• Marketing Channels: SEO/SEM, Content Marketing, Email Marketing, Social Media Marketing.
• Analytics: Strong ability to interpret data and user funnels.
• Collaboration: Working with designers, copywriters, and sales teams.