Digital Marketing Executive

Brand Marketing Executive – Desired Roles

Strengthen Brand Identity: Maintain consistent brand tone, visuals, and messaging across all platforms.

Campaign Execution: Support in planning and executing brand campaigns, promotions, and awareness drives.

Creative Ideation: Generate concepts for posters, videos, social media themes, and promotional materials.

Content Support: Draft taglines, captions, short scripts, and branding messages.

Digital Presence: Ensure all digital channels (Facebook, Instagram, website) follow brand guidelines.

Coordination with Design Team: Work closely with designers, photographers, and video editors for timely outputs.

Offline Branding: Manage branding for events, banners, brochures, standees, school activities, and seminars.

Market & Competitor Study: Track competitor branding, new trends, and audience preferences.

Reputation Management: Monitor public feedback, reviews, and brand sentiment; suggest improvements.

Brand Assets Management: Maintain updated brand materials — logos, templates, fonts, and style guides.

Reporting: Provide weekly brand performance reports and campaign updates to seniors.

Collaboration: Work with admissions, academics, and digital teams to ensure unified brand communication.