Digital Marketing Executive

Key Responsibilities

• Plan and execute digital marketing campaigns across Google, social media, email, and websites
• Manage Google Ads, Facebook/Instagram Ads, and other paid campaigns
• Perform SEO (on-page & off-page) and keyword research
• Create and manage social media content & calendars
• Track and analyze performance using Google Analytics, Search Console, and other tools
• Optimize landing pages and conversion funnels
• Coordinate with design & content teams for creatives
• Monitor competitors and industry trends
• Generate weekly/monthly performance reports

Required Skills

• Strong knowledge of SEO, SEM, SMM
• Experience with Google Ads & Meta Ads
• Hands-on experience with Google Analytics, Search Console
• Understanding of content marketing & email marketing
• Basic knowledge of HTML, WordPress is a plus
• Good communication and analytical skills