Business Development Executive (BDE)

Role: Business Development Executive (BDE)

Tata Consumer Products

1. Market Expansion & Network Building (Horizontal Growth)

• New Outlet Mapping: Identify and onboard "Un-tapped" retail outlets (Kirana, Modern Trade, and Standalone stores) within your assigned territory to increase numeric distribution.
• Route Planning (PJP): Capture GPS data for new outlets and integrate them into the Permanent Journey Plan (PJP).
• Stabilization: Monitor new accounts for the first 4 weeks to ensure they become "Active" buying outlets with consistent ordering patterns.

2. Operational Excellence & Service Discipline

• Distributor Management: Act as the bridge between the company and the distributor. Ensure the distributor’s delivery vehicle reaches every outlet on the fixed day and fixed time.
• Scheme Integrity: Ensure that all Short-Term Trade Schemes (STTS) and seasonal discounts are accurately passed from the distributor to the retailer to maintain trust and price parity.
• Order Fulfillment: Track "Fill Rates" to ensure that what the retailer orders is exactly what is delivered.

3. Revenue Growth & Portfolio Depth (Vertical Growth)

• Drop-Size Optimization: Analyze sales data to increase the average order value (Drop-Size) per outlet, preventing "Out-of-Stock" (OOS) scenarios between visits.
• Range Selling: Move beyond selling just tea or salt. Drive the Lines Per Call (LPC) by introducing the full Tata portfolio (Pulses, Spices, Snacks, and Beverages).
• Focus Product Execution: Meet monthly targets for "Focus Packs" (new launches or high-margin products) by pitching their unique selling propositions (USPs) to retailers.

4. Visual Merchandising & Asset Management

• The "First Moment of Truth": Secure prime "Eye-Level" shelf space for Tata products.
• Visibility Assets: Execute Floor Standing Units (FSUs), POSM (Point of Sale Material) like posters and danglers, and ensure they are placed in high-traffic zones of the store.
• Planogram Adherence: Ensure products are stacked according to company standards to maximize brand recall.

5. Consumer Engagement & Sampling

• Liquid-to-Lips/Sampling: For beverages and snacks, manage the sampling process. Ensure the delivery van is equipped with chilled products (for NourishCo/Ready-to-Drink) or fresh samples.
• Market Activation: Lead BTL (Below the Line) activities during local festivals, Melas, or society events to introduce Tata’s new innovations directly to the end consumer.

Key Performance Indicators (KPIs)

• Numeric Distribution : Increasing the total number of outlets reached.
• Weighted Distribution : Increasing presence in high-volume "Star" outlets.
• LPC (Lines Per Call) : Ensuring 3+ different product categories are billed per store.
• Asset Productivity: Ensuring company-provided chillers/racks are stocked only with Tata products.

Compensation & Benefits

At Panchamrutha Industries Put. Ltd. , we ensure our field force is well-protected and motivated with a comprehensive benefits package:

• Financial Security (PF & ESI): * Provident Fund (PF): Regular contributions toward your long-term savings and retirement as per government norms.
• ESI Coverage: Full coverage under the Employee State Insurance scheme for medical needs and sickness benefits (applicable as per salary bracket).
• Accidental Insurance: * Group Personal Accident (GPA): Additional coverage to ensure financial support for you and your family in case of any field-related mishaps.
• Performance Incentives: 
• Sales Incentives: Attractive monthly and quarterly performance-based bonuses for exceeding distribution and SKU-range targets.
• Work & Travel Support:
• Conveyance Allowance: Fixed daily/monthly fuel and vehicle maintenance allowance for all field visits.
• Mobile Allowance: Reimbursement for mobile bills and data usage for company apps (SFA/DMS).
• Professional Growth: * Direct exposure to the FMCG industry with one of India's most trusted brands.
• Regular training and upskilling programs to help you move into Senior BDE or Area Manager roles.