·      Assist in the formulation of strategies to build a lasting digital connection with consumers

·      Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)

·      Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness

·      Be actively involved in SEO efforts (keyword, image optimization etc.)

·      Prepare online newsletters and promotional emails and organize their distribution through various channels

·      Provide creative ideas for content marketing and update website

·      Collaborate with designers to improve user experience

·      Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)

·      Acquire insight in online marketing trends and keep strategies up-to-date

·      Maintain partnerships with media agencies and vendors