• Experience with Preschool/Education Sector:
• Proven experience in managing ad campaigns for preschools, daycares, or educational institutions.
• Understanding of the target audience, including parents, caregivers, and guardians.
• Google Ads Expertise:
• Proficiency in creating and managing Google Search, Display, and YouTube campaigns.
• Knowledge of keyword research, ad copywriting, and bidding strategies.
• Familiarity with conversion tracking, Google Analytics, and A/B testing.
• Meta (Facebook and Instagram) Ads Expertise:
• Experience in setting up and optimizing campaigns on Facebook and Instagram.
• Ability to create compelling ad creatives and manage audience targeting.
• Strong understanding of Meta's ad policies, especially regarding children’s content.
• Lead Generation Focus:
• Experience in designing campaigns that drive inquiries, enrollments, and engagement.
• Familiarity with lead forms, landing pages, and CRM integration.
• Budget Management:
• Proven ability to manage budgets effectively to maximize ROI.
• Understanding of cost-per-click (CPC), cost-per-lead (CPL), and other relevant metrics.
• Creative and Analytical Skills:
• Ability to create engaging ad content that resonates with parents.
• Strong analytical skills to monitor campaign performance and make data-driven decisions.

Additional Skills:

• Communication: Ability to communicate results and strategies clearly with your team and clients.
• Adaptability: Ability to quickly adapt to changes in algorithms and ad policies.
• Certifications: Google Ads and Meta Blueprint certifications are a plus