A Digital Marketing Manager is responsible for developing, implementing, and managing a company's online marketing strategy. Key responsibilities include:

1.⁠ ⁠Digital Marketing Strategy: Developing and executing comprehensive digital marketing plans to achieve business objectives.

1.⁠ ⁠Team Management: Leading and guiding a team of digital marketing professionals, including setting goals, providing training, and evaluating performance.

1.⁠ ⁠SEO: Optimizing website content and structure to improve search engine rankings and drive organic traffic.

1.⁠ ⁠Content Creation: Overseeing the creation and distribution of high-quality, engaging content across various digital channels.

1.⁠ ⁠Social Media: Managing social media presence, creating campaigns, and engaging with followers.

1.⁠ ⁠Email Marketing: Developing and sending targeted email campaigns to customers and prospects.

1.⁠ ⁠Paid Advertising: Managing PPC campaigns across search engines and social media platforms.

1.⁠ ⁠Analytics and Reporting: Monitoring and analyzing website traffic, conversion rates, and campaign performance.

1.⁠ ⁠Budget Management: Managing digital marketing budgets and ensuring ROI.

1.⁠ ⁠Staying Up-to-Date: Keeping current with the latest digital marketing trends, technologies, and best practices.

These responsibilities may vary depending on the organization, industry, and specific goals.