JOB DESCRIPTION

Digital Marketing Consultant

Job Overview

A Digital Marketing Consultant is responsible for developing, implementing, and managing marketing campaigns that promote a company's products or services. They play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers. This role requires a deep understanding of current marketing tools and strategies and the ability to lead integrated digital marketing campaigns from concept to execution.

Key Responsibilities

**Develop and Manage Digital Marketing Campaigns**

Ø Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.

Ø Design, build, and maintain the company's social media presence.

Ø Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

Ø Brainstorm new and creative growth strategies.

Ø Plan, execute, and measure experiments and conversion tests.

Ø Collaborate with internal teams to create landing pages and optimize user experience.

Ø Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

Ø Identify trends and insights, and optimize spend and performance based on the insights.

Ø Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information.

Ø Utilize various tools and platforms to execute and monitor campaigns, including Google Analytics, Google AdWords, social media management tools, email marketing platforms, and more.

Ø Implement A/B testing to optimize digital marketing campaigns.

Ø Ensure campaigns are aligned with SEO best practices.

Ø Proven experience as a Digital Marketing Consultant or similar role.

Ø Excellent understanding of digital marketing concepts and best practices.

Ø Experience with B2C social media, Google Adwords, email campaigns, and SEO/SEM.

Ø Knowledge of web analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).

Ø Skills in data analysis and reporting.

Ø Excellent communication and interpersonal skills.

Ø BSc/BA in marketing or relevant field; MSc/MA will be a plus.

**Work Environment**

Ø Full-time work from Office

Ø Regular Shift

Ø Collaborative team environment with regular client interactions.