The role is responsible to execute, monitor and co-ordinate all the marketing & brand communications of the organization by creating communication across media, managing the media planning & buying and innovating consistently Marketing activities.

Marketing managers estimate demand and identify potential markets for products and services that an organization and its competitors offer. 

The marketers will be responsible for marketing, advertising and the promotional activities of the company and must be able to take steps to measure, enhance, and enrich the position and goals of the company through various goals and objectives.