1. Develop and implement SEO strategies to improve website visibility, traffic, and rankings.
2. Conduct thorough keyword research to identify high-value target keywords and phrases.
3. Optimize website content, including meta tags, headings, URLs, and internal linking structure.
4. Monitor and analyze website performance using SEO tools such as Google Analytics, Google Search Console, SEMrush, or similar platforms.
5. Perform on-page and off-page optimization activities, including link building, content promotion, and outreach.
6. Collaborate with content creators to ensure SEO best practices are integrated into content creation processes.
7. Stay updated with search engine algorithm changes, industry trends, and best practices in SEO.
8. Provide regular reporting on SEO performance metrics, trends, and insights to stakeholders.
9. Identify opportunities for website improvement and optimization to enhance user experience and search engine visibility.
10. Work closely with web developers to implement technical SEO recommendations and resolve website issues affecting SEO performance.
11. Keep abreast of emerging technologies and trends in SEO, search engine algorithms, and digital marketing.

Qualifications:

1. Bachelor’s degree in Marketing, Communications, Information Technology, or related field.
2. Proven experience as an SEO Specialist or similar role, with a strong understanding of search engine algorithms and ranking factors.
3. Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs, or similar platforms.
4. Solid understanding of on-page and off-page SEO techniques, including keyword research, content optimization, and link building.
5. Experience with website analysis using various analytics tools to track performance and identify areas for improvement.
6. Strong analytical skills and attention to detail, with the ability to interpret data and draw actionable insights.
7. Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
8. Proactive attitude with a passion for learning and staying updated with the latest trends and best practices in SEO.
9. Experience with HTML, CSS, and website development platforms is a plus.

Experience only needed

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