The incumbent will be expected to drive the Agency's digital media department. The agency's Media Team will assist him/her. She/He will handle and provide inputs for managing and growing the Agency's various social media clients.

Your key responsibilities will include:

1. Market Research & Insights

-Conduct research to track and analyze consumer behaviors and emerging trends.

-Integrate insights into actionable digital marketing strategies.

2 Campaign Management

- Plan, execute, and oversee digital marketing campaigns for clients, spanning SEO, SEM, email marketing, and social media.

-Strategically manage Meta Ads, LinkedIn Ads, and Google Ads to maximize ROI.

-Drive effective lead-generation strategies.

3. Team Leadership & Collaboration

-Work closely with writers, marketers, and other team members to ensure a consistent and impactful digital presence.

-Maintain brand messaging alignment across all social channels.

4. Performance Tracking & Optimization

-Identify, analyze, and measure content trends to assess performance and optimize user experience.

-Develop and maintain an editorial calendar for targeted content delivery.

5.      Reporting & Analytics

-Prepare detailed reports on campaign performance, including key metrics like ROI and KPI achievements.

-Use analytics insights to refine strategies and inform decision-making.

6. Budget Management

-Develop and monitor campaign budgets to ensure optimal allocation of resources.

7. Innovative Strategies

-Collaborate with the marketing team to brainstorm and implement growth-oriented strategies and cutting-edge techniques.

Required Skills and Qualifications: 

The ideal candidate will possess:

1.      Creativity & Innovation

-A strong sense of imagination and the ability to craft unique and engaging campaigns.

2.      Interpersonal & Leadership Skills

-Excellent collaboration skills to work effectively across teams.

-Strong project management and leadership capabilities.

3.      Technical Expertise

-Proficiency in SEO, SEM, and keyword research.

-Experience with digital analytics tools such as Google Analytics, SEMrush, HubSpot, and similar platforms.

4.      Trend Awareness

-In-depth knowledge of current digital marketing and social media trends.