Keyword Research and Strategy:

• Conduct thorough keyword research to identify relevant search terms used by potential customers looking for self-drive bike and car rentals.
• Analyze search volume, competition, and intent for different keywords to prioritize those with the highest potential to drive qualified traffic.
• Develop a keyword strategy that aligns with the company's target audience, business goals, and competitive landscape.

Technical SEO Optimization:

• Ensure the website is technically sound and crawlable by search engine bots. This includes optimizing site speed, mobile-friendliness, structured data implementation, and internal linking structure.
• Address any technical SEO issues that might hinder rankings and website visibility.
• Stay updated on the latest SEO algorithms and guidelines to adapt the website and improve search engine performance.

On-page Optimization:

• Optimize website content, including product descriptions, landing pages, blog posts, and other relevant pages, with target keywords and user intent in mind.
• Develop compelling meta descriptions and title tags that accurately reflect page content and attract clicks.
• Ensure content is high-quality, informative, and engaging to provide a positive user experience and encourage conversions.

Off-page Optimization:

• Build high-quality backlinks from relevant websites and online directories to increase website authority and trust signals.
• Manage social media presence to promote website content and engage with potential customers.
• Collaborate with other departments like marketing and public relations to create content and activities that generate online buzz and backlinks.

Analytics and Reporting:

• Monitor website traffic, keyword rankings, and other key SEO metrics using analytics tools.
• Analyze data to identify areas for improvement in the SEO strategy and track the effectiveness of implemented tactics.
• Generate reports and insights for stakeholders to communicate the impact of SEO efforts on website performance and lead generation.

Additional Responsibilities:

• Stay informed about the latest trends and developments in the self-drive vehicle and rental industry to adapt SEO strategies accordingly.
• Analyze competitor SEO strategies and identify opportunities to gain an edge in rankings.
• Collaborate with developers and designers to ensure SEO best practices are incorporated into website updates and new features.