We are looking for an enthusiastic and results-driven SEO Executive to join our marketing team at Happyfares. As an SEO Executive, you will play a critical role in optimizing our online presence, improving search engine rankings, and increasing organic traffic to our website. You will employ your expertise in SEO strategies and techniques to enhance our online visibility and drive business growth.

Key Responsibilities:

Keyword Research: Conduct in-depth keyword research to identify high-value and relevant keywords for our industry and target audience.

On-Page Optimization: Optimize website content, meta tags, headings, and URLs for search engine visibility, relevance, and user experience.

Content Strategy: Collaborate with the content team to develop and execute an effective content strategy that aligns with SEO objectives.

Technical SEO: Identify and resolve technical SEO issues, including site speed, mobile-friendliness, and crawl errors.

Link Building: Develop and implement a link-building strategy to acquire high-quality, relevant backlinks and improve domain authority.

SEO Audits: Regularly conduct SEO audits to identify areas for improvement and track performance using SEO tools and analytics.

Competitor Analysis: Monitor competitors' SEO strategies and adapt our approach to stay competitive in the market.

Local SEO: Optimize local listings, manage online reviews, and ensure accurate business information across directories.

Reporting and Analysis: Provide regular reports on SEO performance, including traffic, rankings, and conversions, and use data-driven insights to make improvements.

Stay Updated: Keep up-to-date with industry trends, algorithm updates, and best practices in SEO to maintain a competitive edge.

Qualifications:

Bachelor's degree in Marketing, Digital Marketing, or a related field.

Proven experience as an SEO Executive or similar role in the digital marketing field.

Proficiency in SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, or similar platforms.

Strong understanding of search engine algorithms and ranking factors.

Excellent analytical and problem-solving skills.

Content writing and editing skills are a plus.

Familiarity with HTML, CSS, and website structure.

Up-to-date knowledge of SEO trends and best practices.