Objectives of this role

• Plan, execute, and manage all digital marketing, including SEO, SEM, email marketing, and social media
• Establish and execute a digital marketing strategy to distribute content
• Work with and manage a team of writers, marketers, and other stakeholders to maintain digital presence
• Maintain consistent brand messaging across all social channels
• Identify, analyze, and measure trends and content to assess how well it’s performing and optimize user experience
• Create and maintain an editorial calendar to deliver targeted content

Responsibilities

• Create and manage content of social media, emails, and other forms of digital communication
• Research, track, and analyze consumer behaviors and trends and implement research into digital marketing campaigns
• Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs
• Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques
• Develop and monitor campaign budgets
• Stay up to date on the latest social media trends, and implement them in marketing campaigns