Position: Digital Marketing Executive/Manager

Educational Background: Bachelor's degree in Marketing, Digital Marketing, Business, or a related field.

Digital Marketing Certification: Certification in Digital Marketing or related areas (Google Ads, Facebook Blueprint, etc.) is desirable.

Minimum Experience: Entry-Level Digital Marketing Executive:

1-2 years of experience in digital marketing, including internships or entry-level positions.

Familiarity with basic digital marketing concepts, SEO, social media management, and email marketing.

Digital Marketing Manager: 3-5 years of progressive experience in digital marketing.

Proven track record of successful digital marketing campaigns.

Experience in managing a team or leading digital marketing initiatives.

Key Skills and Competencies:

SEO and SEM Expertise:

Understanding of search engine optimization (SEO) best practices.

Proficiency in managing search engine marketing (SEM) campaigns.

Social Media Management:

Experience in developing and implementing social media strategies.

Familiarity with social media analytics and tools.

Content Marketing:

Ability to create and oversee content marketing strategies.

Strong writing and editing skills.

Email Marketing:

Proficiency in designing and executing email marketing campaigns.

Knowledge of email marketing platforms.

Analytical Skills:

Strong analytical skills to interpret data and adjust strategies accordingly.

Experience with Google Analytics or similar tools.

Team Collaboration:

Ability to collaborate effectively with other teams, especially with the content creation team and IT department.

Innovative Thinking:

Demonstrated ability to think creatively and strategically.

Stay updated on industry trends and emerging technologies.

Additional Considerations:

Industry Knowledge:

Familiarity with the education and study abroad industry is a plus.

Adaptability:

Ability to adapt to changing digital marketing trends and algorithms.

Excellent Communication:

Strong verbal and written communication skills.