Key Skills :-

• Social Media Advertising: Expertise in Facebook Ads, Instagram Ads, and other platforms like TikTok, if needed.
• Google Ads: Knowledge of Google Ads platforms, including Search, Display Network, and Video ads (YouTube).
• Analytics & Reporting: Strong understanding of data analysis, Google Analytics, and social media insights.
• Budgeting & ROI Management: Ability to optimize campaigns based on available budgets while ensuring the highest ROI.
• Audience Segmentation & Targeting: Expertise in targeting the right audience based on demographics, interests, behaviors, and more.
• A/B Testing: Ability to run and analyze A/B tests to optimize ads and landing pages.

Tools & Platforms:-

• Google Ads
• Google Analytics
• Conversion Tracking & Pixels (Facebook Pixel, Google Tag Manager)
• A/B Testing Tools (e.g., Optimizely, Unbounce)
• Facebook Ads Manager