Digital Marketing Specialist

Pneumatic Power Tools and Co.

Kasba, Kolkata/Calcutta

₹20,000 - ₹35,000 monthly

Fixed

20000 - ₹35000

Earning Potential

35,000

Work from Office

Full Time

Any experience

Basic English

Job Details

Interview Details

Job highlights

Fast HR reply

200+ applicants

Job Description

As a Marketing Specialist, you will play a crucial role in our growth strategy, working across various marketing channels to drive results. Your responsibilities will include managing Google Ads, Social Media Marketing, Email Marketing, CRM Management, and more. Additionally, you’ll explore opportunities to incorporate AI tools and solutions to enhance our marketing efforts. As the company grows, so will your role, with opportunities for increased responsibilities and earnings.

Key Responsibilities:

  • Google Ads Management: Develop, execute, and optimize Google Ads campaigns to drive traffic and conversions.
  • Social Media Marketing: Create and manage content across social media platforms, increase engagement, and grow our online presence.
  • Email Marketing: Design and send targeted email campaigns to engage and convert prospects.
  • CRM Management: Manage customer relationships and maintain CRM systems to track and analyze client data.
  • Content Creation: Work with the team to develop compelling content for blogs, newsletters, and social media.
  • AI Integration: Identify and utilize AI tools where applicable to improve marketing efficiency and effectiveness.
  • Analytics and Reporting: Track, analyze, and report on marketing metrics to assess the effectiveness of campaigns.

Qualifications:

  • Solid foundational knowledge of digital marketing, including Google Ads, Social Media Marketing, Email Marketing, and CRM management.
  • Interest in exploring and leveraging AI tools to enhance marketing performance.
  • Strong analytical skills and the ability to interpret data to drive decisions.
  • Excellent written and verbal communication skills.
  • Ability to work independently and collaboratively within a team.
  • Eagerness to learn, adapt, and grow with the company.


Job role

Work location

Kasba, Kolkata, West Bengal, India

Department

Marketing / Brand / Digital Marketing

Role / Category

Digital Marketing

Employment type

Full Time

Shift

Day Shift

Job requirements

Experience

Any experience

Education

Graduate

Skills

Social Media Marketing, SEO, Lead Generation, Digital marketing, Content marketing, Content creation, SWOT analysis, Influencer marketing, Content curation, Web metrics

English level

Basic English

Degree/ Specialisation

ME/M.Tech in Digital Communication, B.Com (Hons.) in Advertising and Brand Management, PGDM in Advertising and Public Relations, PG Diploma in Advertising & Public Relations, BBA in Digital Marketing, MBA in Advertising and Public Relations/ Advertising/ Digital Marketing, B.Com in Advertising and Brand Management, BBA (Hons.) in Digital Marketing (Atleast one)

Gender

Any gender

About company

Name

Pneumatic Power Tools and Co.

Address

Kasba, Kolkata, West Bengal, India

Job posted by Pneumatic Power Tools and Co.

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