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Job Summary:

We are seeking a dynamic and driven Marketing Executive with 1 year of relevant experience to join our team. This role is ideal for a proactive individual with a passion for marketing, an eye for detail, and the ability to manage multiple projects in a fast-paced environment. The Marketing Executive will assist in the development and implementation of marketing strategies to drive customer engagement, enhance brand awareness, and support sales goals.

Key Responsibilities:

Campaign Management:

Assist in the planning and execution of online and offline marketing campaigns.

Coordinate with the creative and content teams to develop marketing materials.

Content Creation & Social Media:

Create, curate, and manage content across social media platforms (e.g., Facebook, Instagram, LinkedIn).

Track and analyze social media engagement and suggest improvements.

Collaborate with the content team to maintain an engaging online presence.

Market Research:

Conduct market research to identify customer preferences and trends.

Analyze competitors’ strategies to identify potential opportunities.

Brand Promotion & Public Relations:

Assist in coordinating events, trade shows, and exhibitions to promote the brand.

Support media relations and PR activities as needed.

Digital Marketing & Analytics:

Assist in managing digital marketing channels, including SEO, PPC, email marketing, and display advertising.

Use analytics tools (e.g., Google Analytics) to measure and report on campaign performance and provide actionable insights.

Customer Engagement & Relationship Building:

Support CRM strategies to enhance customer loyalty and engagement.

Assist in executing customer feedback and review initiatives.

Qualifications:

Bachelor's degree in Marketing, Business, or a related field.

1 year of experience in a marketing role, preferably with exposure to digital marketing, content management, and social media.

Proficiency in marketing software (e.g., CRM tools, email marketing platforms) and social media platforms.

Basic knowledge of analytics tools like Google Analytics.

Strong communication and presentation skills.

Creative thinking and attention to detail.

Additional Skills (Preferred):

Knowledge of SEO, PPC, and other digital marketing techniques.

Familiarity with design tools (e.g., Canva, Adobe Creative Suite).

Benefits:

Competitive salary and performance-based bonuses.

Opportunities for professional growth and development.

Friendly and collaborative work environment.