Job Summary:

We are seeking a skilled SEO Specialist to join our digital marketing team. The ideal candidate will be responsible for implementing and managing SEO strategies to improve our website's visibility and organic search rankings. You will work closely with content creators, web developers, and marketing professionals to enhance our online presence.

Key Responsibilities:

• Conduct keyword research to identify new opportunities for content creation and optimization.
• Optimize website content, landing pages, and blog posts for SEO.
• Monitor and analyze website performance metrics using tools such as Google Analytics, SEMrush, or Ahrefs.
• Develop and implement link-building strategies to improve domain authority.
• Stay up-to-date with industry trends, algorithm changes, and best practices in SEO.
• Collaborate with the content team to create engaging, SEO-friendly content.
• Conduct competitive analysis to identify strengths and weaknesses in SEO strategies.
• Prepare regular reports on SEO performance and present findings to stakeholders.
• Assist in the technical SEO audits and implement recommendations for improvement.

Qualifications:

• Diploma degree in Marketing, Business, or a related field.
• Proven experience as an SEO Specialist or similar role.
• Strong understanding of SEO principles and techniques.
• Proficiency in SEO tools (e.g., Google Analytics, SEMrush, Moz, Ahrefs).
• Familiarity with HTML, CSS, and website management systems (e.g., WordPress).
• Excellent analytical and problem-solving skills.
• Strong communication and collaboration abilities.
• Ability to work independently and manage multiple projects simultaneously.