Job SummaryWe are seeking a detail-oriented and results-driven SEO Analyst to join our team. The ideal candidate will play a key role in improving our website's visibility on search engines, driving organic traffic, and increasing conversion rates. This position requires a deep understanding of SEO strategies, tools, and analytics.

1. Key ResponsibilitiesSEO Strategy Development
2. 
   

• Conduct comprehensive keyword research to identify opportunities for organic traffic growth.
• Develop and implement on-page and off-page SEO strategies to improve website rankings.
• Create and execute link-building campaigns aligned with SEO best practices.

1. Website Optimization
2. 
   

• Optimize website content, meta tags, headings, images, and URLs for search engines.
• Conduct technical SEO audits and recommend necessary changes to enhance website performance.
• Ensure websites are mobile-friendly and meet core web vitals standards.

1. Content Collaboration
2. 
   

• Work closely with the content team to develop SEO-friendly content.
• Provide guidelines and recommendations for blog posts, product descriptions, and other web content.

1. Analytics and Reporting
2. 
   

• Monitor and analyze website performance using tools like Google Analytics, Search Console, and SEO software.
• Prepare regular performance reports and present insights to stakeholders.
• Track keyword rankings, organic traffic, and other key performance indicators (KPIs).

1. Competitor Analysis
2. 
   

• Conduct competitive analysis to identify strengths, weaknesses, and areas for improvement.
• Stay updated on industry trends, algorithm changes, and new tools.
• QualificationsBachelor’s degree in Marketing, Computer Science, or a related field (or equivalent experience).
• Proven experience as an SEO Analyst or similar role.
• Proficiency in SEO tools such as SEMrush, Ahrefs, Moz, or Screaming Frog.
• Strong knowledge of HTML, CSS, and basic web development concepts.
• Excellent analytical and problem-solving skills.
• Strong communication skills to collaborate with team members and present data-driven insights.
• Preferred SkillsExperience with content management systems (CMS) like WordPress.
• Familiarity with pay-per-click (PPC) advertising and social media marketing.
• Certification in Google Analytics or SEO-related courses is a plus.